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Wine drinkers trust merchants over bloggers

RICHARD SIDDLE of Harpers (UK) reported last week that independent bloggers are one of the least trusted sources for wine information in the UK, USA and France, according to research published by the Wine Intelligence. In the US, wine merchants are more revered, with 80% of consumers surveyed saying they trust wine merchants when choosing what to buy.

According to Harpers, Wine Intelligence states that in the US, websites run by wine shops, newspapers and smaller wine producers are the most used online sources, with supermarket websites ranking below Facebook.