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September Control State Results

Source: NABCA / October 22, 2010

The Control States reported nine-liter spirits case sales growth of 4.2% during September over same month last year sales. Rolling-twelve month volumes were up 1.7% compared to 1.9% reported for August. Alabama, Idaho, Montgomery County Maryland, Maine, Michigan, Montana, North Carolina, Ohio, Oregon, Pennsylvania, Utah, Virginia, Vermont, Washington, West Virginia, and Wyoming reported growth rates in excess of their twelve month trends. Utah, with 2% of Control States spirits volume, reported a five-week sales period this year against a four-week period last year.

Control state shelf dollars grew at 4.6% during September while trending at 2.2% during the most recent twelve months. Growth rates reported by Alabama, Idaho, Montgomery County Maryland, Maine, Michigan, Montana, North Carolina, Ohio, Oregon, Utah, Virginia, Washington, West Virginia, and Wyoming exceeded their twelve month trends.

The effect of brand mix on value growth during September was 0.4%, the same value reported for August.

During September, Irish whiskey, with 0.5% share of the control states spirits market, was the fastest growing category with growth of 23.1% reported and a twelve month trend of 19.7%. Vodka, with 32% share, grew during the same periods at 6.5% and 5.2%. The growth rates reported for all categories exceeded their twelve-month trends.

During September, nine-liter wine case sales growth grew at 3.2%, lagging August’s 4.1% growth rate, with Pennsylvania, New Hampshire, Mississippi, Utah, Montgomery County Maryland, and Wyoming reporting 2.1%, 0.1%, -1.2%, 31.0%, 8.8%, and -0.3%, respectively. Rolling-twelve month wine volumes grew 2.7%, down slightly from 2.8% last month.

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