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Wine Market Council free excerpt of research on consumer habits

According to its website, “Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated businesses and organizations. The council’s mission is to establish the widespread acceptance of wine as a rewarding part of American culture and to encourage the responsible enjoyment of wine by current and future generations of adults in the United States.”

While working on another research project, I came across these open-source stats on this site, and thought you might want to take a look. It’s concerning consumer drinking/buying habits. There is of course a more detailed study that Wine Market Council members can access (for a fee).

http://winemarketcouncil.com/research_slideview.asp?position=1

Enjoy! — Mary Ann

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