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Direct to Consumer Trade Show

Benziger Tasting Room

Photo by T. Steven Eggleston

Where else do Winery Direct Consumers Purchase Wine?

January 13, 2010, Napa, CA — Marc Andre Roy of the Business Insights division of American Express will present a brief study at the 2011 Direct to Consumer Wine Symposium examining the aggregated buying habits of winery direct customers – club and Internet purchasers – and trends in their purchase behavior in traditional retail channels, addressing the question: Where else do winery direct customers purchase wine? The annual summit on wine direct marketing and sales takes place next Wednesday, January 19 at the Hyatt Vineyard Creek Hotel and Spa, Santa Rosa, California.